scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,991
Geodemographics is part of demographic segmentation which is a market segmentation process Market segmentation is a process of identifying segments of customers within a particular market whose needs and wants differ so a different marketing mix is applied to each Demographics include the identification of the market by age gender and lifestyle The geography aspect deals with regions climate size and density Geodemographics is a fusion of demographics with geography hence its name and it deals with units of neighbourhoods The fundamental basis of reasoning assumes that people who have similar demographic characteristics like age income and occupation tend to live in similar areas The areas in which these people live also mould their lifestyles For example the lifestyle of a young man in London will very much differ from that of a farmers son in Norwich Assuming that people that live in the same neighbourhood have many things in common I believe is a good one Common sense tells us that neighbourhoods are made up of similar people because they live in similar houses drive similar cars and do similar jobs have similar demographic characteristics For example in my neighbourhood 90 of the houses are semi-detached and it is made up of young families as there is a school on the estate There are similar cars of similar value on the driveways and the people I know do similar jobs to my Dads The people have similar lifestyles for example most people arrive home at 6 oclock from w ork mow their lawns on the weekend and visit family on the Sunday Similar views and opinions are shared and this is reflected in local petitions and elections etc Because people in a certain area have similar lifestyles it is for this reason that geodemographics is a good segmentation technique However it must be taken into account that times are changing and there are a few individuals in my neighbourhood for example that dont
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA