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1 How is GE using Internet technology in its internal and external business processes InternetWeek18dec 2000 Gary Reiner There are three different areas the Internet has large impact in GE the buy side make side and sell side On the buy side were doing a ton of e-auctioning across the board Were putting so much of what we do on the Web in terms of interacting with our suppliers and in terms of negotiations And that really is changing how we think about sourcing On the buy side we separate the world into the negotiation process and the transaction process There are three areas on the sell side and were trying to get more productivity out of all three Theres the actual taking of the order Theres providing through the Web all of the information surrounding the order--order status track and trace information stock availability the ability to configure complex orders And then additional value-added customer services that were traditionally provided either through call centers or not provided at all are now provided on the Web through something we call Wizards On the sell side its had a very big impact in GE Plastics Its had a very big impact on some of the capital businesses like fleet services Its having a big impact on the parts side of our heavy equipment businesses Its having a big impact at NBC obviously and CNBCcom and all the Internet investments that weve made there On the sell side its a combination of Web ordering EDI and fax-to-EDI depending on what our customers want to do And on the make side what were really getting excited about is the shutting down of traditional processes Were learning that the only way you really take advantage of all of the Web technology is by giving people only one choice in how you do it - the most productive and efficient way The challenge is to coordinate e-business endeavors among
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