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Word Count: 1,376
Advertising has come a long way since the 17th century getting the word out about products or places was dependent upon the word of mouth but in 1631 Renaudot created La which was the first French newspaper that had a personal ad WEB 1 2011 Ads are now everywhere from the simple magazines in the salon to the phonebook under the night stand in the motel room Advertisements make their way into our everyday lives by the advertisers adding a strong argument that gives an extra boost into the pictures used in their advertisements around us and allow us to become aware of the advertisements The last advertisement technique used was logos which is the process of using slanted words in the ads that have in correct word usage and is a catchy phrase that sticks with the readers Single advertisement gives credibility to the items by using people we respect with the Clean Clear product Also with a single phrase there is a stress in the slogan such as what Yamaha uses Each ethos pathos and logos can be expressed in the advertisements by just having one of these to having all of them Advertisers use ethos which is ethnic appeal by the characters the author believe we look up to and admireClean Clear advertisement use different celebrities to promote their products Celebrities that endorsed Clean Clear are Demi Lovato and Vanessa Hudgens Although Clean Clear do not always use celebrities as much as they use teenage girls The company tends to market toward teenage girls and make the product look popular to use Clean Clear had Demi Lovato posing for a photo while product and advertisement says Join the surge to dosomethingorg Beautiful with Clean and Clear Demi Lovato This ad had used both Demi Lovato and another organization to get their product heard In Clean Clears 2011 commercial the advertisers show two girls who
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