scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,578
5 down 95 to go a tag line for an Apple retail store refers to the 5 percent Mac market share compared to Microsofts at the time 95 percent An Apple retail store was the only way for Apple to survive and challenge the traditional retail strategy in the computer industry But building retail stores was difficult for Apple due to the existence of big-box stores such as BestBuy and costly unpredictable investment However Apple CEO Steve Jobs told the Wall Street Journal that the reason for opening an Apple retail store is that the consumers deserve the best buying experience for Apples products and thought that most of the resellers were not investing enough in their stores or making other selling improvements Kahney 206 All of Jobss endeavor for creating the store is driven by customers experience After the first retail store is opened the store becomes the hottest place in retail What made the consumers go to Apple retail store was not entirely Apples ability of building computers or their ability of think differently about personal computers What made Apple retail store special is the uniqueness of customer service and innovation of retail strategy From the success of the Apple retail store we see that the American international business does not sell labor work to compete with other companies The value of American corporate culture is the innovation creativity and world-class customer experience Drive to an upscale mall and there is a good chance that an Apple Store will be found The store has no name The store just has a big brightly lit Apple logo in the middle of a stainless steel facade Below the stores metal forehead we will see the big wide-open window with eye-catching displays showcasing the latest Apple products iPhone iPod iPad and Mac Computers The typical Apple retail store is divided into three different functionalities of spaces one for entertainment one for tech support and one for
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA