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According to Klein 2010 mentions that in the second half of nineteenth century advertising played a bigger part than branding unlike today that branding seems to have a major role in the market During that time advertiser supposed to change the way people living their lives but then mass production led to the establishing of brand therefore the competitive branding is needed in machine age and the role of advertising also changed from delivering products to building an image of brand Klein also suggests that the first task to do is to create proper names for generic products such as sugar flour soap and more Then in 1880s corporate logos were introduced to mass produce product such as Heinz Campbells soup After the products were named advertising allowed them to inform customers directlyBy the end of 1940s Klein 2010 claims that brand wasnt just a mascot or picture that printed on companys product but company should have brand identity or corporate consciousness and also search for the true meanings of the brand or brand essence that move from individual products to psychologicalanthropological examination of what brands are to the culture and peoples lives and it is very important for consumers who buy brands while corporation may manufacture productsTherefore Lury indicates that the term brand is not new as it actually has operated as a force in the organization of production since the mid to late nineteenth century in Moor 2007 7 but brand has only been distinctive in the last 10-15 years Especially during the 1990s there have been spreading the set of practice including product design and point-of-purchase marketing and then became merged into an integrated approach to marketing and business strategy known as branding Moor 2007 7 During 1980s Hart and Murphy 1998 say that brand names started to become much more visible as corporate assets As it has been noted above that since 19th century those goods have been produced massively
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