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How and Why Businesses Use Market Segmentation

This report provides a brief overview of market segmentation. The student outlines a few criteria businesses use to segment and define customers, including lifestyle, income, gender, occupation, and geography. The writer then provides an example of a customer profile and how they would target marketing materials to this customer based on his profile.
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This essay received a C by one of Kibin's paper graders. Click here to see what was done well and what needs improvement.

More essays like this:

Not sure what I'd do without @Kibin
- Alfredo Alvarez, student @ Miami University
Exactly what I needed.
- Jenna Kraig, student @ UCLA
Wow. Most helpful essay resource ever!
- Chris Stochs, student @ UC Berkeley

View other essays like this one:

Erin's feedback:

"This is an interesting overview and example of market segmentation. Your use of headers helps to keep your information organized and makes the lack of transitions between paragraphs a bit less of an issue, but the underlining is a bit messy/inconsistent, so I'd address that.

In terms of content, you've briefly but adequately described the importance of each of these segment types. The assignment gets somewhat confusing toward the end, though, where you abruptly shift to your example; I would recommend a better transition there so your readers know what's next.

The most important area for improvement, however, is mechanics: grammar, punctuation, sentence structure, capitalization, and spelling. There are numerous distracting errors in these areas that affect readability, and I would recommend working with an editor, writing center, or peer editor to resolve these before your submit your final draft."

Learn more about this feedback