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Anita Roddick - This Woman Has Changed Business Forever Innocence passion simplicity vision honesty these are just a few of the words that describe Anita Roddicks method that has been so successful in taking the reputation and operations of The Body Shop to the standard it adheres to today The previously mentioned traits of Anita Roddicks management style are clearly the first thing that doesshould stand out to readers but there is another aspect to this article that really caught my attention how outdated the article is Though the article is still interesting and the message globallyenvironmentally conscious business is still important the true view of such business in the global economy has changed a 100 fold Near the end the article states that I think you can trade ethically committed to social responsibility global responsibility the problem here is that the public the government and corporations themselves have already began doing this the Nike case Dells Sustainability Report Gap Incs Social Responsibility Report the book Natural Capitalism so for this article to pertain to present day and say Its creating a new business paradigm is a little past its time Anita Roddick and The Body Shop express extremity of vision most noticeably through involvement in the global environment Whether through her posters in windows and on the side of trucks her involvement in protests or her statement The Indians are the custodians of the rain forest The rainforests are the lungs of the world If they die we all die all point to the clarity of a woman with passionate beliefs about company involvement not being restricted to employee and shareholder treatment but that The Body Shop exists in a larger sphere the environment Without the environment mother nature there will be now business without business economies will collapse and eventually so will humanity this again is the very basis of the book Natural Capitalism httpwwwnatcaporg which all business should and one day hopefully
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