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SELLING IN YOUR STORE Part 1 Start by Communicating Some people will say they are a natural sales person and they dont need any help However the best sales people recognize that there is always something else to learn Its like the adage The smarter you get the dumber you feel If you like what is said here and recognize the need of a strong selling force then I recommend you pick up one or more the proven sales courses that are in existence What lessons in selling do is make the sales person more efficient which enables them to make and close more sales in a day This of course works really well when you have a solid marketing plan which keeps feeding customers to your sales people Lets begin I want you to think of a salesperson that sold you something you werent prepared to buy and whom you liked so much youd send your friends to Now think of a salesperson that youve encountered that you would never buy from nor send your worst enemies to Keep those references in your mind as we go through this Compare what they did and didnt do with whats written here This is an important step because it will personalize this lesson and you will remember more The task is to pattern yourself after your success role model and not the failure Its important to recognize why the one salesperson is having success Understanding that selling technique is what the rest of this is about Ill break the psychology of the sale down into 3 main categories or steps Well cover communicating in this article and providing and closing next time COMMUNICATING During the communication phase you will want to build trust so you can gain information from the customer Its generally understood that you buy from people you trust or feel you can trust As
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