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Public Relations and Society Public Relations Public relations is the process used by businesses or organizations to present the most favorable image for them to the public It is the responsibility for public relations professionals to provide carefully crafted information to the target audience about the individual its goals and accomplishments and any thing else that may be of public interest The public relations professional also helps integrate its clients image in its business strategies and daily actions Public relations are practiced by a department in a company an organization or as a public relations professional firm It serves to shape the best market perception It helps sell a product service or an idea A young reporter named Ivy Ledbetter Lee was the first public relations counsel He was a public relations representative for a large coal mine operator just before World War II He convinced the miners to give feedback to reporters to enforce positive opinions over the negative public reactions to the coal business Public relations really began to take hold during WWII The rapid advancement of communication led to an increase of much needed awareness of the War Manufacturing firms began to enlist the aid of public relations professionals to bring new public relations business approaches in front of the public Today public relations professionals help position a product service or an idea in the business and consumer world Companies use its techniques to launch new products and lessen the effects of a crisis Politicians craft their messages with the help of public relations specialists Indeed the current widespread use of public relations is causing a crisis in this public relations profession The future is indeed bright for the field of public relations But there is one major qualification - having enough trained people to meet the expanding demand for public relations services and counsel Kerr Less than 10 percent of public relations professionals do not go to college According to
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