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Word Count: 849
I started off a web site for handicrafts from Saudi Arabia and certain other eastern countries like India and Pakistan The idea came to me as I went on different web sites for other products so I thought why not try out something more creative like this I always noticed how my American friend visited my house and loved the little figurines I had from my country and all the little traditional decoration pieces also the rugs and vases So that was basically my target market I aimed for people who were unaware of my culture and liked the I talked the idea over with some of my other friends two of them being web designers set to work immediately Second step was to place an order evaluate prices and then put up the pictures of the handicrafts that we had shipped In all the business started off with a team of 5 people working on itWe decided that every week the web page would go through changes like markdowns and addition of new productsSince it was a web based business I didnt really need to segment my market but I sent out flyers to schools and hospitals for mentally disabled because I reckon that they require different handicrafts to make their institutions look cheerful and healthy Also I advertised on popular sites like Yahoo excite My main competitors were certain other handicraft web dealers like craftskoolcom and handishuffelcom but I handled it by differentiating Adding new features to the site and also offering incentives which was a whole new I discovered that to remain competitive in a technology driven economy successful companies must respond to and master changes in the technological environment Failing in doing so results in falling behindIn todays technology-hungry culture almost everyone uses innovations Technology has created opportunities to forge competitive advantage in everything from product development to global market place This is exactly Also the use of technology has
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