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Word Count: 470
How might our patterns of consumption be influence by the growing importance of new multimedia technologies One influential multimedia on peoples patterns of consumption is the World Wide Web There are not many places one can go on the Internet without being exposed to advertisement Many Internet sights offer free email services information or items Unfortunately the pages are often laden with advertisements Most businesses today have a site on the Internet where you can shop contact customer service or read information on company policies Some small business owners have taken advantage of opportunities of working out of the home while doing business through the Internet Any time someone fills out a form on the Internet for free email or items the are asked an assortment of questions about their income interest family make up computer use and hobbies The host of the free Internet site often uses the information to correlate which advertisements to show on the web pages that one chooses to view MSN is a good example of an Internet sight that advertises to the customers interest Two people who specified different interest when filling out email application forms will not see the same advertisements when checking their email If one person specified an interest in gardening they might see advertisements for gardening magazines or planting seeds If someone reported a high income the viewer would possibly see credit card advertisement where if someone specified a low income he or she might see debt consolidation advertisements I am a consumer who uses Yahoos free email When I filled out the registration I did not check any interest and claimed zero income Most of the advertisements in my email consist of diet ads or Internet downloads However I ordered a couple weekly newsletters which I canceled immediately because of lack of information and too many
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