scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,539
The first understanding of building in the voice of the customer for the manufacturer are you producing a product that the consumer feels satisfied with Within so many products there are sometimes so many misunderstandings because the customer and the product development teams speak completely different languages For example a customer may state they would like a car that is easy to start this interpretation to the engineers is the production of a car that starts within 10 seconds of continuous cranking Another example could be the customer wants a soap leaves the skin soft this must be translated into pH or hardness specifications for the bar of soapEvans 1993 By the incorrect translation within the organisations different departments the customers requirements can become irreclaimable and lost forever The Japanese developed the concept of quality functional deployment QFD to hopefully ensure that all customer requirements were discovered throughout the stages of design process and also in the area of design of production systems QFD is fundamentally a philosophy and is driven by an arrangement of planning and communication tools that is aimed totally to the customer needs and requirements this is done by co-ordination within the design the manufacturing and marketing of goods QFD originated in 1972 at Mitsubishis Kobe shipyard site Toyota then took over the development of QFD QFD is now used successfully world-wide by manufacturers of electronics appliances clothing construction equipment and by firms such as General Motors Ford Mazda Motorola Xerox Kodak IBM Proctor Gamble Hewlett-Packard and ATT Evans 1993 Within a critical level QFD offers the incentive and opportunity for senior management to release themselves from the traditional hierarchy and narrow-minded attitude on results which are only measurable at the completion of the sale though with the implementation of QFD the broader-minded
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA