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After reading the article by Kenneth Burke I have come to some idea of what identification means to him I know that identification functions in three basic ways and the first way it may be used is as a means to an end An example of this would be if someone running for mayor was talking with a swim team and he told them he used to swim when he was in school Therefore they would have something in common with him and he would be more likely to win their votes The second kind of identification involves the operation of antithesis when identification is created among opposing entities on the basis of a common enemy An example of this would be if there were two people that worked at a store and they had a difference in opinion about many issues then they may become identified with each other when they find out that they are both going to be laid-off from their job They unite against the shared enemy of the proposal of them both getting laid-off The third type of identification which is the most powerful derives from situations in which it goes unnoticed Identification is used to persuade at an unconscious level An example of this would be if you were to eat Frosted Flakes you may be identifying unconsciously with the image of Tony the Tiger Another thing that Burke talks about in his article is how he describes his concept of identification in terms of association He uses the term consubstantial to refer to the relationships between two things which are formed by shared substances In this method objects are identified by the substances they either have in common or do not have in common Burke also sees identification as a part of persuasion He believes that you have to identify with a person to be able to persuade them To illustrate how persuasion is accomplished Burke uses examples
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