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Graphic Arts Graphic arts is a general term for drawing and other techniques used to reproduce words and pictures The techniques include block printing engraving etching lithography and silk-screen printing Painting was once considered one of the graphic arts but today it is generally considered a separate art form The graphic arts are used both commercially and in the fine arts Commercially they are used in advertising to prepare newspaper and magazine illustrations posters and brochures and pamphlets Other commercial uses include art reproduction bookmaking interior design and fashion design In the fine arts many artists have created masterpieces of engraving etching and other graphic arts These artists include Albrecht Durer of Germany Francisco Goya and Pablo Picasso of Spain and Rembrandt Van Rijn of the Netherlands Advertising I am currently studying Graphic Design which uses many of the graphic art techniques in its execution When I graduate I intend to go into the Advertising world I hope to be developing dynamic concepts for Above the line advertising TV commercials etc I researched Advertising to learn more about my future career Advertising is a message designed to promote a product a service or an idea In many countries people come into daily contact with many kinds of advertising Printed advertisements make up a large part of newspapers and magazines Poster advertisements appear in many buses and in shops and other public buildings Commercials are advertisements which interrupt TV and radio programmes Other types of advertisements are called adverts or ads The purpose of most advertising is to sell products or services Manufacturers advertise to try to persuade people to buy their products Large business firms also use advertising to create a favourable image of their company They
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