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INTRODUCTION Business ethics is an issue that enjoys increasing importance during the last decades The advancing society has created a complicated market for organizations to operate in and succeed The changing conditions have forced organizations to comply with regulations and societal pressures that demand their practices to demonstrate ethical basis and reasoning As a result ninety per cent of the companies on the Fortune 500 Index have introduced codes of conduct concerning ethical practices Havers 1999 However there is a significant number of especially large corporations that have attracted media attention because of their involvement in unethical practices Organisations such as Aventis CropScience British American Tobacco plc BP Amoco Ford Motor Co BridgestoneFirestone Inc Lockheed Martin Corp Phillips Petroleum Co Titan International Inc have been in the ten worst organisation for year 2000 not to mention previous years and other companies that have also been accused for misconduct Mokhiber and Weissman 2001 Paradoxically the same organisations are proud for their implemented systems to monitor their codes of conduct and their involvement in community action THE CASE OF GLAXO WELLCOME This report will concentrate on Glaxo Wellcome that has now merged with SmithKline Beecham to create GlaxoSmithKline GSK Glaxo Wellcome has also been in the list mentioned above Surfing through the companys website gives visitors the idea that social responsibility is a major issue for GSK Glaxo Wellcome Inc has a distinguished history as a highly successful and productive business enterprise that does not lose sight of the responsibilities and rewards of good corporate citizenship GlaxoSmithKline will continue to build on that strong foundation wwwglaxowellcomecomcommunityhtm A number of community and company programmes are emphasized but what attracted my attention was the patients assistant programme by which it provides Glaxo Wellcome prescription medicines to financially disadvantaged individuals httpwwwglaxowellcomecomcommunityhtm It is this point that I would like to summarise the case that the subject company has
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