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The Internet has become a fixture in the global marketplace In order to remain competitive business-to-business B2B and business-to-consumer B2C businesses must have an Internet presence and in many cases must be able to conduct e-commerce via the Web For B2B businesses the demand comes not only from customers but from trade and supply chain partners The Web has precipitated a whole new age in terms of what it means to share information and to transact business And though doing business via the Internet is not necessarily new the ethical legal and regulatory issues are still coming to light Issues that existed in the traditional brick and mortar paper and ink-driven world of conducting business still exist but with many new dimensions that transcend traditional methods for regulation and control of business conduct Regulating Consumer Protection Consumer protection represents one of the differences between B2B and B2C regulatory concerns Dictionarycom defines a consumer as one that consumes especially one that acquires goods or services for direct use or ownership rather than for resale or use in production and manufacturing 2006 Therefore consumer protection is primarily an issue for the B2C model of doing business and is regulated by the Federal Trade Commission FTC The FTCs goal is to protect consumers in an atmosphere that promotes the growth of e-commerce FTC 1999 Enforcement tools used by the FTC include existing statutes and rules already in place from traditional commerce and developing policies in areas that raise new consumer protection concerns such as online privacy and global electronic commerce FTC 1999 The greatest challenge for consumer protection enforcement is the global nature of the Internet The FTCs jurisdiction is limited to the United States One program that is promoting trust and confidence on the Internet BBBOnline 2006 is a Better Business Bureau program called the BBBOnline Reliability and Privacy Seal Program Companies that have met the requirements of these programs are allowed to display the seals
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