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Theres an old joke ed note real old in the United States about a shopkeeper who one day finds that a competitor has opened a shop right next door In the competitors window is a sign that says Best prices in Town The next day another competitor opens a shop on the other side and puts a sign in the window that says Best Selection in Town Finally the man surrounded by his competition and their superlative claims puts a sign above the door to his store which is now located between the two His sign reads Main Entrance I tell you this because it is our goal to make Bulgaria the main entrance to tourism in this part of the world In our letter of welcome to you we mention three words that are the keys to Bulgarias tourism development Those three words are Investment Experience and Education Let me briefly address each of those words As for investment Bulgaria already has the raw materials for a thriving tourism industrythe attractions and destinations that are unequaled in most parts of the world and Ill talk more about that in a minute But there is a need for capitalization By demonstrating your commitment to developing the industry and by creating a coordinated marketing effort I believe Bulgaria will be able to attract the necessary capital The experience Bulgaria needs is available in conferences like this one In this conference we bring together some of the leading tourism and tourism marketing executives and officials not just from Bulgaria but from the United States and Europe They are here to share with you their expertise Just as important they are here to tell you how as representatives of different parts of the tourism industry they work together in synergy to build a strong industry As for education Bulgaria has one of the best educated populations in the world It is the responsibility of
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