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Cultivation theory suggests that the media and popular culture play a large part in the ideologies of the public and are shaped largely by their messages Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products services or ideas by identified sponsors through the various mediaBovee 1992 p 7 Advertising is a tool that is used in many different ways to inform the public about a product It improves the economy through competition of corporations to produce the best product at the cheapest prices for its consumers Another advantage of advertising is it creates lots of jobs and improves the overall livelihood of the people Advertising is a business of making money by introducing and encouraging people to buy new products or use services Advertising can be analyzed through the theories surrounding it the ultimate goals how it influences society and the cultivation theory After this we observe the pros and cons which show advertising is not hurting society although drawbacks are present All throughout advertising different propagandas are used in order to sell a product The a few propagandas used most in advertisement are The Bandwagon Testimonial and Glittering Generalities Pointing out an exaggerated claim that everyone is using a particular product is an example of Bandwagon propaganda Using a famous icon or celebrity to promote a product is the use of Testimony The last are words that have been transformed to have a positive correlation to an individual subject and are used to demand approval because an important idea is this is known as Glittering Generalities Advertising has evolved to become one of the most important industries The basic objectives of advertising are to inform persuade and remind When doing an ad for a product one wants to both grab the viewers attention and inform them of what it is one is trying to sell or indorse After the viewer is interested in what is being
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