scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,337
Is Mcdonaldization Inevitable George Ritzers Mcdonaldization of Society is a critical analysis of the impact on social structural change on human interaction and identity According to Ritzer Mcdonaldization is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as rest of the world Ritzer 1 Ritzer focuses on four major foundations of Mcdonaldization efficiency calculability predictability and control These are the commandments of any rationalized corporation However they are not carried out from the point of view of the consumer Efficiency for example may entail the placing of great inconveniences upon a consumer for the sake of efficient management Calculability may involve hiding certain information from the consumer Predictability and control may involve a companys ability to predict and control consumer behavior not the consumers ability to predict what kind of product or control what kind of service he gets Ritzer calls such breakdowns the irrationality of rationalization Ritzer points out the irrationality of rationality as all of the supposed benefits of Mcdonaldized systems backfire waiting in long lines suspect quality little or no customer service little or no customer service the illusion of large quantities for low prices and severely limited selection of choice Throughout Mcdonaldization of Society Ritzer describes Mcdonaldization as largely negative and often destructive While Mcdonaldization is rapidly taking over American society and spreading to the rest of the globe it is not something unjustly imposed on the American people The consumerist culture of America has groomed the public to seek efficiency calculability predictability and control These principles grow in importance and value in contemporary America Even when given the choice to avoid a Mcdonaldized establishment or product people will flock to it I agree with Ritzers analysis of a Mcdonaldized society but I feel that Ritzer has failed to provide any real solutions to the Mcdonaldization process I will support Ritzers analysis of the Mcdonaldization process
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA