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Word Count: 668
John Smith was a master at utilizing logical emotional and ethical appeals to convince his audience to come to America He was able to do this by asking rhetorical questions that emphasized what his audience wanted Smiths audience was mainly the poor people of England but also included craftsmen like Carpenters Masons and Fishers and their apprentices His logical appeals all lead the audience step by step to the conclusion that only hard work is needed to secure land and food in America His emotional appeals focus on the tantalizing status of being as prosperous as the rich in England that the people who come to America will feel His ethical appeals were targeted at those who wanted to show their patriotism towards their country in this case that country is England Smith first dangles the prospect of owning land that only costs hard work and the only drawback is the risking of the persons life This was not a very bad tradeoff because the poor in England did not really have anything to lose by losing their life They had very little or no money no land and no way to acquire land Land was a very big motivator back in Smiths time because the amount of land possessed corresponded to the owners wealth By comparison risking their almost worthless lives in a gamble that would reward them with free land if they survived made the decision to go easy indeed Next Smith dangles the solution to the next most important problem of the poor in England He tells his audience that one only has to fish but an hour in a day to take in more than they can eat in a week Smith also played on the emotions evoked whenever the poor think of the rich He plays mostly upon the desire of the poor to be just like the rich so he talks about how they could hunt eat and sell
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