Johnson and Johnson, a Case Study on Technology as a Marketing Tool for Businesses

This paper evaluates Johnson and Johnson's experience with shared service using a Value Facet Analysis. The author suggests that the service could have been implemented better and has recommendations for correcting the implementation. J & J practices strong, decentralized management. Because of this, successfully implementing the shared service is against the corporate culture. J & J told employees that they would be laid off after the new system was in operation, which caused two problems. First, because people don't want to be laid off, they wanted the project to fail. Second, people were no longer dedicated to Johnson and Johnson because they needed to spend time looking for new jobs.
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