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INTRODUCTION Public Relations is the knowledge that relates to companys Public Relation policies and management creating and managing company image by means of Press Release advertising and companys presentations There are some benefits of PR it can build a strong sense of corporate identity by promoting its good image to the publicoutsiders clear the misconceptions and prejudices from the public promote the organization activitiesservices and products by using for example sales promotion The other ones are attract and keep importantkey personnel and also project a sense of social responsibility for example by giving donation There are some advantages and disadvantages of having a PR department The advantages are the PR manager can understand the workings of the organizations can easily establish internal lines of communications and is on the spot to act quickly when there is a problem which requires his assistance The disadvantages are a PR manager may be so close to the organization that he may be biased in reporting the activities of the organization and sometimes they dont have the necessary skills to conduct certain PR activities therefore it is too expensive to keep an in-house PR department if we seldom use them One of the activities of a PR practitioner is featuring official openings of new premises-arrangements for guests VIPs and press In this opportunity my boss has requested me to see to the opening of a branch of the Hypermarket in PekanBaru and to arrange the preparations using the allocated budget of approximately 50 millions and six - point planning model The six-point planning models are 1Problem analysis 2Definition of objectives 3Definition of Publics 4Selection of media and techniques 5Planning a budget 6Evaluation of results TABLE OF CONTENTS IIntroductioni-ii IIBody Problem Analysis1 Definition of objectives1-2 Definition of publics3-5 Selection of media and techniques5-7 Planning of a budget7-10 Evaluating of results11 IIIConclusions12-13 IVReferences13 IProblem analysis In analyzing problem
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