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Word Count: 388
To enter the global arena Kodak has shifted its emphasis from film to imaging By doing so Kodak has made technology a focus of its new strategy This is evident through Kodaks recent entry into the field of digital cameras and digital imaging Also Kodak realized that the quality of the pictures from special occasions such as weddings and birthdays were most important to customers along with the ease of making enlargements This lead Kodak to create one-stop photo print centres where customers could make these precious copies and enlargements directly from their pictures To compensate for heavy global competition mostly in part by Fuji Kodak cut jobs to decrease their costs They are planning to cut 10000 more jobs in an effort to save 1 billion in costs In addition to the reduction in workforce Kodak is also planning to cut its budget by 100 to 150 million Although Kodak has done a lot to cope with their losses in response to their global competition they are now planning to refute it In attempt to confront smaller competition such as Canon and Hewlett-Packard Kodak is planning to unveil the core product of its digital strategy Image Magic They hope that this global network of digital printing stations will put them over the top and in front of their competition In an October 1997 edition of Business Week there was a cover story blatantly entitled Can CEOGeorge Fisher Fix Kodak George Fisher is definitely capable of turning Kodak around and making it the powerhouse of the camera industry as it was in the past It is evident that Fisher is doing things to increase the morale and work ethic of management and employees This will in turn result in higher productivity To achieve this Fisher encourages employees to take more responsibility for their jobs Fisher is now beginning to cater to consumer needs by seeing what can be done to attract more potential customers He
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