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My career goal is ultimately to become a successful account planner that could work in different varieties of advertising firms and companies Advertising nowadays is an ever-growing field that consists new advertising opportunities opening up all the time Every career that involves advertising does require related experience or knowledge before entering the field Therefore I believe the most ideal way to achieve my goal is to gain more knowledge in advertising which is pursue a Masters degree in Advertising at Academy and Art University This is the only way that I could develop insightful and technical advertising knowledge in addition getting familiar with nowadays real world of advertising challenges I earned a bachelors degree from Ohio University with a major in Retail Merchandising This major helps me to develop more in-depth knowledge and understanding on the retail industry today Not only talking about what the fashion trend is now but also deeply interprets how to make a retail business success by managing the store design observing consumer behaviors and most importantly comprehending how a product can be sold effectively by implementing compelling advertising Academy and Art Universitys Advertising master program can help me to build upon my retailing skills in developing and focusing on creative strategy of advertising which is what I am thinking to choose as my area of specializationCreative strategy focuses on discovering the insights into the consumer that sell products A successful advertisement can encourage and persuade individuals of the products or businesses The idea of pursuing a masters degree in Advertising was came from while I was working as a sales professional at Kate Spade New York this job truly allows me to think of my future career The time I exactly found Advertising is the major that I would like to obtain was when Kate Spade New York launched out it first fragrance By that time our store had a huge meeting with another store in New York City before
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