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Question 1 Evaluate the validity of the pilot research undertaken by MarsdenFor example was the supply chain orientation of the research sufficiently rigorous What other sources of information could have been explored in the timescale required Evaluation of pilot research undertaken 1Supply chain orientation of research not rigorous enough Suggested improvements to Pilot research 1Mary already new she would get very little response to her questionnaire to the 5 large players in the supermarket industry but still went ahead with the idea which in return resulted in a small amount of data received and a lot of wasted effort and time Possible improvements could involve adding more initiative for supermarkets to respond by sharing the results with competitors 2Marys questionnaire to the public could also have been improved by asking a larger amount of customers and questions Questions such as customers perceptions of value Another point that should be made here is that Mary is the head of the marketing department and should be doing more feasible work than doing donkey work 3A larger internal study should have been pursed Other sources of information which could have been used 1How many variety of skills do workers have 2How quickly can employees react to problems 3How committed are employees to quality improvement 4What is the total running cost of lean production compared to historical data 5How much value has been added to the customer 6Compare historical profit margins to present profit margins 7Compare supply costs past and present 8Compare product obsolete rates Question 2 What factors influence your own selection of a grocery retailer Rank these as either order winning or order qualifying factors Do you believe that your own preferences can be generalised to a wider population or do you believe that Mary Johnsons research reveals your own preferences Order qualifiers are those criteria that a firm must meet to have a customer consider it to be a
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