scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,135
Marketing Mix 3 The Four Ps 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires andor needs Although the customer is not included in the marketing mix the customer is the center of the marketing mix profile -- The customer should be the target of all marketing efforts Perreault McCarthy 2005 p38 The marketing mix is a piece of the whole picture constructing the marketing plan Once the decision has been made that a new product or service is wanted or needed the organization has to determine the target market Who will use the product What makes them use or buy the product How do they expect to obtain the product What price will they pay to have the product The Four Ps The marketing efforts have been categorized into four basic components product place price and promotion Four Ps By using the customer as the target for making decisions related to the product place price or promotion--the manager also provides what Robert Lauterborn says corresponds with the customers four Cs customer solution customer cost convenience and communication as cited in Kotler Keller 2006 p 20 Product The product the customer wants or needs is not necessarily a physical good it could be the additional benefits one receives because of a service provided For example at Wal-Mart the door greeter is a service provided to make customers feel appreciated and welcomed into the retail store Another way to think about the product is to define product as every want-satisfying attribute a consumer receives in
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA