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BOOK TREASURES Marketing Strategy Book Treasures strategy can target median age families made of young parents with children The store is situated in a well-populated area of 86575 people with an average household income of 54374 Book Treasures strategy is to identify and sustain its competitive advantage by satisfying the needs and wants of its market segment For example Mothers with young children look for places of entertainment and amusement for their children and what good place is to be than at Book Treasures Also Book Treasures should try to reach different kind of target specially they should capitalize to target families with children who are going to elementary and middle school in the Goldenrod area As a parent my kids are always looking for books to do special projects Book Treasures owners should introduce themselves to these schools and offer their help to these kids See appendix A for name of schools and contact names They could bring the books to school for special occasions and show the students parents the diversity of books they offer Positioning Book Treasures must set apart from its competitors its a fairly new used bookstore geared to family oriented customers Thus an important factor is to increase awareness of the store and emphasize on customers need Book Treasures could offer more variety of children books and competitive matching prices Also resizing and coloring the bookshelves to make it more attractive and reachable to the children so they can touch and feel the book Another example of positioning a good image is by offering Muppet shows after school hours First impression means a thousand words Book Treasures creates an image in the customers mind by offering clean neat and tasteful decorated store In addition having a perceptual map of the stores uniqueness and making sure this image is consistent with its competitors such as Book Rack Brandywine Books Leedys Books and others They all sell used
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