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Company Description GOD is now a fast-growing furniture and furnishings company brand in Hong Kong They describe them as More Than Just a Furniture Store GOD is the phonetic sound of the Cantonese slang to live better which a basic human desire all around the world The founder of GOD - Douglas Young and Benjamin Lau opened the first GOD store at Ap Lei Chau in 1996 Within 2 years two more shops opened in Central and Tsim Sha Tsui respectively In 2001 GOD has opened a 20000 sqft flagship store in Causeway Bay The mission of GOD has always been to define a new Hong Kong identity - by exploring age-old oriental traditions and updating them with modern consumers in mind their demonstrations of the techniques and wisdom of past generations in the east still has a place in the future world Most of the furniture of GOD is made in China to their stringent standards of quality and workmanship Their products range from furniture bathware kitchenware to even lighting and carpets Among these various products furniture occupies the highest proportion of sales revenues What makes GOD different from other convectional furniture and furnishing company is that all of their furniture is designed by local designers The company is strongly against todays mass produced and soulless products The main theme of their furniture is creative comfortable and multifunctional In order to surprise their customers GOD constantly turns out new items on a weekly basis Because the marketing strategy in GOD is so clear that make the company become one of the few furniture companies that can still make a profit and even expand their business in the time of economy downturn in HK these years Situation Analysis 1 SWOT Analysis Internally GOD has a management team with designing knowledge which could perfectly apply to the daily management in the company Small size of management team also benefits the company with the efficient division
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