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Word Count: 598
I have experienced Jollibee here and in the Philippines In both places I also find that it has been over-rated A couple of years or three before the opening of the first Jollibee in Daly City I was invited to meet with a few Jollibee franchisees from Manila and their Director of franchising to discuss their plan to operate internationally ie in the USA One of the local franchisees from Manila - Paulino cant remember the family name- a Chinese businessman and former NCAA soccer star that formed the formidable triumvirate of Pepe Te and Larry Chua of Mapua back in the 60s - told me of their grave concern and hesistancy about opening in the USA The strongest McDonald outlet here sells only 3000 hamburgers daily That is not enough to justify opening up an outlet of Jollibee To which I remarked I dont know where you got the figures of 3000 daily But thats a lot of hamburgers a day even for McDonald I added Besides it would be pretentious for Jollibee to imagine that they are competing with McDonald They are not in the same league nor in the same business And if this is the mission-vision that Jollibee Manila has about competition in the USA they probably should not even consider opening up an outlet in the USA This is the same distorted view of competition that Max Fried Chicken when they first entered the fast food market in Daly City back in the mid-to-late 80s Both Plary and Linda Trota Fuentebella mistakenly identified their competitors as KFC then known as Kentucky Fried Chicken Barely 6 months in operation Max Fried Chicken became a turo-turo restaurant with shades of Barrio Fiesta menu and a special side menu of fried chicken But they retained the name MAX fried chicken This confused the Pilipino market If you wanted to eat kare-kare would you go to Barrio Fiesta
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