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My current position at AdRoll lies at the intersection of technology data and consumer behavior From this vantage point I have had the opportunity to develop an intimate understanding of the internets monetization infrastructure ie advertising and to study the underlying behaviors driving web traffic The truly interesting part my role is using this massive data-set of behaviors to create actionable insights and strategy that help advertisers programmatically communicate with the right person in the right place at the right time Experts generally agree that the digital advertising industry is in its infancy the technology continues to evolve at a rapid pace as the amount of money invested in online channels grows exponentially My immediate post-MBA goal is to become a product manager in the digital mediadigital advertising space working for an industry leader and continuing to broaden my knowledge working under some of the most well respected leaders in the industry Longer term I want to take on a senior leadership position a smaller start-up where I can play a more pronounced role developing a revolutionary product and executing its go-to-market strategyAdvertising is often viewed as a necessary evil in order to maintain open accessibility of the internet It doesnt need to be this way If done correctly digital advertising can create an environment of discovery using data models to introduce end-users to products and services that drive value without compromising the online experience With privacy and misuse of information becoming major concerns digital advertising needs leaders who are willing to be transparent with their use of data and continue driving the adoption of standards that will both appeal to advertisers and earn the trust of users I want to build my knowledge and standing to a point where I can reposition and rebrand the digital advertising space and become an advocate for advertisers and consumers alike Working for an industry leader as a product manager will provide me with the resources and support
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