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Company Background Product Analysis 11Briefly provide a background discussion on your company and their productsservices Identify which product you can have chosen to analyze and why What category of new product is it Nokia the worlds largest mobile phone maker It is the world leader in mobile communications driving the growth of the big mobility industry Nokia is dedicated to increasing peoples lives and productivity by providing easy-to-use and secure products like mobile phones and solutions for imaging games media mobile network operators and businesses Mobile Phones products in NOKIA Company are the most famous in the world NOKIA 7200 it is the new type of mobile phone which is the first pucker mobile phone in the NOKIA company NOKIA 7200 is textile covers soft pouch and wrist strap plus matching wallpapers and screensavers And put your emotions in motion with the integrated camera and video 12What classification does the productservice fall under consumer convenience shopping specialty or unsought The mobile phone is fall under the classification of convenience 13What are the core2668024515 actual3044621069 and augmented2519324352 product levels for your chosen product Why Justify you response with regards to the core benefit Dont forget a diagram The core of NOKIA 7200 is to keep the low level of price with high level of quality The figure 1 is show below when the price at point A then it has higher quality with higher price when the price at point B then it has higher quality with low price The entire consumer wants the product at point B which has higher quality with low price Branding 21 Is the product branded Brand is a name term sign symbol or design or a combination of these intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitions Philip K Stewart A Linden
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