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Abstract Every one knows that television commercials are advertisements and a companys way of marketing their product but advertising is just a part of the marketing strategies and tactics used by the influx of businesses such as soft drink distributors car dealerships athletic shoe manufacturers and fast food restaurants to get you the consumer to buy or use their product So if advertising is just a piece of marketing what is marketing This paper will attempt to define the basics of marketing with the use of resources such as Barrons Dictionary of Business Terms Friedman 1987 Principles of Marketing 3rd ed Kinnear Bernhardt 1990 and Principles Part 1 About Marketing electronic newsletter wwwKnowThiscom In addition the importance of marketing in organizational success will be illustrated by utilizing examples of marketing strategies and tactics from three fast food companies ie Taco Bell Jack-in-the-Box and Wendys Abstract 2 Define Marketing4 Personal Definition4 Marketing 5 Marketing in Business6 Importance of Marketing in Organizational Success7 Customer Retention7 Maintaining Satisfying Relationships7 The Food Industry7 Jack In The Box 8 Wendys 9 Value for Both 10 The Market Strategy10 Conclusion 11 References 12 Define Marketing Sitting in front of the television with the remote control in hand surfing quickly through the channels hoping to catch a favorite program instead being bombarded by commercials for every imaginable flavor for a soft drink being delivered by the mega-stars of todays movies and music What is this all about Advertising Perhaps Marketing Getting warmer What Getting warmer Every one knows that commercials are advertisement and a companys way of marketing their product Yes but advertising is just a part of the marketing strategies and tactics used by the influx of businesses marketing involves more than just the media The media is the last call to consumers
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