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Opportunities and Challenges of the Internet In a world of light-speed data transmission any individual with little training and expertise can make a fortune from the Internet Many companies like E-bay or Amazoncom thrive from business done only through Internet transactions As computer technology progresses data transmission becomes faster and as high level encryption becomes available for public use the amount of Internet consumers also grows Technology advances also allow employees to work from home faster and safer A managers first challenge is to create a presence on the web With a phone line computer and HyperText Markup Language HTML authoring tools a business can advertise or do business over the Internet HTML authoring tools can be freeware like Sausage Softwares Hot Dog or advanced and expensive utilities like Microsoft Front Page Any computer user familiar with a word processor can effectively use these applications with minimal training Putting the HTML and graphic files on an Internet service providers ISP servers is sufficient for relatively low traffic sites Some online businesses like Amazoncom handle hundreds of thousands of people or hits everyday They require specialized hardware and cabling to control the vast amount of traffic on there site per day A managers second challenge is to make the businesss web site visible on the Internet The first step in this process would be registering a domain name Every computer connected to the Internet has a unique number attached to it called an IP address To simplify finding specific computers on the Net the numbers where substituted with alias called domain names The names come in two levels before and after the dot Fees are generally a 70 startup cost then 35 per year to hold the license of the name Network Solutions Inc is the official registrar of domain names Individuals in the past have registered company names like Coca-Cola to themselves and then sold the domain license to the company for thousands
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