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10 Executive Summary Sports is not just an entertainment it enriches not only the fan but the Filipino community as well Being the host of the biennial event which take turns among South East Asian countries in years I do find a lot of opportunities for us not just to make money out of this event to make the Philippines popular to the world but at the same time unite the whole nation as one With the theme One Flag One Nation United at The SEA games we will have an artistically designed event logo which would be chosen from entries sent from a LOGO design contest open to amateur and professionals Then gifts and souvenirs itemmerchandise such as mugs caps sports bags bookmark visors shirts lamps throw pillows letter opener can opener umbrellas sunglasses notebooks notepads cups and saucers plates baseball caps pens hats ID straps stickers towels pen holder wind chime key chains puzzles pencils pencil cases cigarette holder bracelets rings pouches watches clocks etc etc will have this logo attached to it artistically Well set up booth in different places tie-ups with souvenir shops and gift stores in hotels and malls nationwide We will also be playing catchy jingle over the radio months before the event also chosen from the jingle-making contest 20 Situation Analysis With the advent of the SEA Games fast approaching we badly need all the help and support from both private and government agencies to make this a successful one With 11 months left for preparation without a mascot the venues and the jingle finals yet we really have to double time As of November 18 2004 34 sports were finalized to be included in next years SEA games And these are AquaticCanoeingKaratedoWrestling ArnisChessPencak SilatWushu ArcheryCyclingPetanqueVolleyball BasketballEquestrianSepak TakrawSoftball BaseballFencingSailingSwimming BadmintonFootballShootingDance sport BilliardGolfRowingTriathlon BowlingGymnasticTaekwondo BoxingJudoTable Tennis 21 Market Summary 211 Market Demographics Geographic - The geographic target are the sport fanatic and
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