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This project paper discusses XYZ Corporations force in driving technology innovation in less fortunate countries The synopsis defines the research and its purpose explains the problem identifies the parties involved and describes the methods used to conduct the research Definition of the Business Research and Its Purpose This current business research project paper was about XYZs drive to help the company gain a deeper understanding of the way in which people view and use technology across varies cultures and continents Understanding the cultural social geographic and other factors that impact technology adoption is essential to XYZ and any other company that wants to succeed in developing useful technology products for diverse global markets Explanation of the Business Problems Under Investigation The research highlighted some insights into the underlying social and cultural factors that influence technology adoption in the region and their implications for new technology development In the Western continents especially in the US technology is often taken for granted Often times a person without thought purchases a PC or laptop a cell phone or any new generation technology for the sole purpose of social status In many Asian cultures by contrast emphasize on the community and sharing of technology Researcher found that in homes with enough resources to purchase multiple devices people would use the same one In other words a household in Asia would rather share a PC or any gadget rather than have individual ones for the reasoning of the act as viewed as a social good The problem that XYZ is faced with is how would a culture that promotes community rather than individuality can be sold on new technology XYZ has already begun to translate some of the findings such as the issue above For instance XYZ has introduced two new innovations The first is the introduction to Home Learning PC It supports educational experiences and development through unique combinations of hard-key switching between educational and
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