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Word Count: 1,526
The Medias Use of Nature The media through its use of pictures and eye-catching phrases uses nature to its advantage encouraging both positive and negative attitudes that appeal to a variety of people While advertisements promote positive attitudes such as freedom adventure and romance toward nature newspapers and magazine articles promote negative attitudes such as threatened freedom and excessive control Because these specific attitudes have a great appeal on people the advertisements succeed in selling their products vacations etc and the newspaper and magazine articles succeed in informing readers about their surroundings which encourage them to do something about certain situations The advertisement for the Holland Americas Alaska cruise ship encourages an adventurous and fun attitude toward nature When readers first take a glimpse at this advertisement the first thing to notice is the picture The picture taking up two-thirds of the page includes scenery of mountains covered with snow greenery and a grand ship on water Even though the picture does not encourage much adventure it attracts a lot of attention and most readers are soon interested in the advertisement and as a result they begin to read the text The text clues them in on a few of the guaranteed adventures they will receive if they decide to take the cruise In the beginning the advertisement mentions how one may pan for Klondike gold watch Tlingit artists at work and view grizzlies in the wild These few activities along with other adventures that are exclusive to Holland America such as floating on the Yukon searching the tundra for wildlife and watching orcas at play encourage most adventure loving readers to purchase tickets for the cruise The advertisement sums up its guaranteed fun and adventure with its package deal of wilderness wildlife history and lore The advertisement continues to enhance ones interest by also promoting a romantic attitude toward nature A romantic attitude is encouraged by beautiful natural and unharmed surroundings By portraying
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