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Word Count: 773
The observation took place in Barnes noble located at North Village Shopping Center 869 Route 1 South North Brunswick NJ 08902When coming into the store on the right hand side there is a caf where different assorted cake and caf are sold The focus of this observation is basically coffee drinkers behaviors The two main question that came out of the observation are 1 why do coffee drinkers share passion for coffee and 2 what is the coffee drinkers reason for comeback for the same coffee experience The observation of the caf went on in two separate days at different time of the week The time I went was 9 am - 10 am and 645 pm to 801pm At both times the consumers that were present consist of mixture of students professionals and other people from different work force Students were the largest population that was represented in the caf In general people that were present in the caf read while they had their coffee While some groups of people were communicating with each other The length of people who stayed in the caf variedBased on my observation one can see how physical environment can affect interaction The variation of which the furniture in the caf is been layout to create space lighting fixtures and the theme in which to promote certain message The light layout of the caf creates an ambient that makes the food in the place to be enticing for consumer to buy The way the light is been lay create different variances between light and dark within the space which create the illusion of privacy in the space The environment creates people to stay longer promote interaction between different stranger and groups The environments created have feeling of warmth Layout of the table creates on illusion of privacy This may be why so many people come to choose book to read for a lengthy period of time People that
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