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In 2004 Dove launched Dove Campaign For Real Beauty in England thiscampaign was to promote the natural beauty that every woman no mattertheir race age or size has In 2011 Dove released a new commercialnow known as the Evolution of Beauty promoting their campaign Thiscommercial starts out with a young woman in her early twenties sittingwith a spot light on her and then her transformation begins The hairand makeup artists created a flawless complexion and the perfectlystyled hair with not one strand out of place Once done a photograph istaken and every aspect of it was edited to make the young woman looklike a supermodel The edited photograph was then shown on a billboardwith young girls walking by This commercial is what every young girlin not only America but the world has begun to think is beautiful Isthis what we want future generations to strive forAs this commercial begins the view conceives that is it mainly directedto all women from young teens to late adulthood Yet it becomes moreapparent that it is directed to all women because every individual womancan relate to this advertisement in some way shape or form Women havehad this image of beauty shown to them in thousands of different wastheir entire lives in most cases The producers want women to realizethat these kinds of images are the reason why they now see a fake imageas beautiful The commercial comes out and shows that it wants women toview it by the way they show the young girls walking by the billboardand looking up at it Throughout this advertisement there were many compositional elementsthat becomes glaringly obvious to the viewers The most apparent elementwas the sheer dimension of her face during the majority of thecommercial With her face being the most prominent thing on the screenit makes the background unimportant so the viewer almost never takestheir eyes off of her Arrangement was another element that developedthroughout the commercial The producers of this advertisement
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