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Since the 1990s womens sport has not received as much attention as mens sport despite the fact that women have still made a significant contribution to Australian sport in all levels This is because mens sport is generally more exciting and at a higher level then womens sport who also have a low media profile Since media coverage is generally selective a high media profile is essential to attract sponsorship and attention This low media profile is evident because the Australian public is unaware of womens sporting events and achievements and there are also few widely known role models for women and girls On the radio over 90 of sports coverage is devoted to mens sport and on the newspaper mens sport is 6 times greater then womens In most sports men are generally superior then women even though both sexes have achieved a very high level of skill For example in swimming the women are good but the men are better They achieve faster times and are more competitive which grabs audience attention People dont care as much about womens achievements because men have done better they only care about the best Another reason for their low media coverage is sexualization and sexism Women are often portrayed as sexual objects for male viewers rather then competitive athletes Also the minority of women who do get publicised are often only the glamorous slender athletes and not the serious competitive athletes This diverts attention to women as sex symbols from womens sporting achievements and reinforces assumptions that womens sport is non-competitive Sexism is also another issue The media might choose to promote mens sport rather then womens sport because they think that women cant be as good as men on the field It is a long held belief that the sporting field is a masculine area and women are not worthy or as skilful as men Some people think that women were made by god to
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