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Is Religious fundamentalism a Product of the Market Place The making of meaning is a serious business Marsha G Witten In times of great population shifts occupational and geographical mobility and rapid cultural changes religion reinvents itself in response to its social circumstances Since the 1960s in particular the images and symbols of religion have undergone a transformation Popular discourses about Religion and Spirituality about the Self and Experience about Faith and God all indicate to crucially important shifts in the connotations of everyday spiritual life Crucial because increasingly in our society of rampant consumerism such deviating shifts are commanding our attention and influencing our interpretations of day - to - day experiences While the 1960s offered us an anatomy of alternative spirituality today we are bombarded by a market place of spiritual gimmicks and an imposition of sacrament over shadowing the authenticity of religions doctrines If we accept that religious identities are malleable and multifaceted the greater evidence of self - reflexivity in modern life further accentuates religious discontinuities including among evangelical fundamentalists now presume an awareness of religious choice Reflexivity is not simply an individuals trait indeed institutions themselves have at their disposal the ability to deflect religious and spiritual styles to meet social and psychological demands of their consumers and practitioners As social demographics metamorphose and trends and current events stretch our imagination religious messages have come to be re-styled and equipped in accordance to fit a targeted clientele often on the basis of market analysis The concept of an open religious economy offers the consumer a spiritual market place operating in terms of both demand and supply Religious production and its consumption are now remodelling spiritual styles and religious identities The social conditions of the late twentieth century have encouraged the emergence of a spirituality industry an expanded religious market The enhanced religious competition that ensued the liberal diversity of the 1960s has proved to
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