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Fresh Lipstick Rethinking Images of Women in Advertising Essay Sensuous provocative sexy and alluring are words used to describe models in advertisements for cosmetics and womens attire in both television and magazines Why is this Simply put sex sells And without our products you can not attain this beauty they are saying subliminally Despite this or maybe because of this Scott tells us in this essay defiance among feminist activist therefore has been a refusal to conform to the grooming practices that fashion deemed beautiful or feminine 131 There is no doubt that any man desires to possess a beautiful woman in any way he can This is a control that women have over men in that while he may desire her she controls the outcome It is this feeling that acts as an intoxicating elixir of no longer being oppressed or subjugated Further the extent women in the past have gone to achieve this control beauty that men desire has at times been dangerous Scott tells us of these dangerous practices tight lacing corsets eating arsenic to produce a pale complexion and using lead-based powders all in the name of beauty and sex appeal to men Is because of the subjugation of women by men that drives some women to sometimes go to extremes Everywhere you look advertisements for cosmetics abound Billboards covers of magazines even magazine designed for women and beauty Slogans for beauty products Nothing less than finesse for Finesse shampoo alludes to an angle for achieving beautiful hair Cover Girl makeup gives the illusion that a woman can be a cover girl with their cosmetics line Provocative looks form the models oozes sex and sensuality from every poor of her face Wait a minute she has no pores In my presentation I ask if anyone had polled men as to their preference in the wearing or not wearing of makeup Granted some women
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