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The media is known as the fourth estate a part of the power structure alongside government the church and the law Watson 2003 p 91 Media has played an important role in our society and will continue to influence and shape our culture for ages to come It has the power to define persuade inform and dis-inform The media can be found everywhere in many of form such as television radio magazines newspapers the internet and so on People rely heavily on the media because it can inform educate and also entertain the people In this essay the word govern here means control and in a way its influence The media has great power over individuals and it plays a major role in shaping public opinion moral norms and patterns of overt behavior in modern society Defleur Dennis 2002 p 425 If there wasnt any form of media nobody from other countries would know about the Tsunami disaster and people around the world would not donate or give aid to the victims At the time of the September 11 attack President Bush had told the media that the attack was carried out by the Afghanistan The result was that America and also other supporting countries were trained to hate Afghanistans as their enemy The consequence was that the media was seen by scholars as well as by the public as having a strong influence on the society It seemed clear that the message reached everyone and that it influenced most members of their audiences equally causing them to respond in much the same way Defleur Dennis 2002 p 425 The media has influence on a multiplicity of things in human lives such as culture fashion economy and so on In the sense of culture an example would be American Idol It was first introduced in the USA and since it got a great response from the audiences it was put on air over
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