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Articles1 httpwwwuxmatterscommtarchives201107building-trust-on-ecommerce-home-pagesphp It is essential for E-commerce business owners to gain customers trust but it is extremely difficult to quickly establish trust in e-commerce sales Online visitors often commit only a very limited amount of attention to a website They tend to easily click away from websites at any time so it is critical to provide them values that will attract them enough to gain their trust Failing to gain customers trust is the key obstacle to achieving higher conversion rates It is essential to reduce the uncertainty and complexity of online transactions because trust certainly plays an important role in customers willingness to proceed with a transaction Also it is important to reduce the perceived risk of a transaction Trust serves as a mental shortcut that lets customers form first impressions about a sites credibility2 httpwwwsurferbewarecomsafetyinternet-safety-tipshtm Internet fraud is rapidly on the rise Part of the reason for this is that many people lack the online consumer protection knowledge which is required for shielding themselves from Internet fraud The need for online safety is growing and it is a must nowadays as hundreds of millions of people worldwide engage in online shopping or e-commerce While governments and other federal agencies strive to find a fix for Internet fraud Internet fraud prevention awareness is the only weapon against Internet fraud today Online consumers should utilize Internet fraud prevention measures and protect themselves when online shopping Common sense is the best rule of thumb when it comes to online consumer protection and online safety 3 httpwwwecommerce-web-hosting-guidecomadvantages-of-ecommercehtml Many E-commerce businesses are still struggling to form a trust with customers To increase confidence in commercial transactions over the Web where the transacting parties are invisible to each other we need not just new protocols but also new transaction processes One solution is to enlist a third party referred to here as a trust service provider TSP to act as an Internet-based intermediary that assumes responsibility for a
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