scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 1,665
SITUATIONAL ANALYSIS McGregors Ltd is a successfully established department store reputed for a great emphasis on personnel service Some important aspects of the companys functioning are The company is reputed to be old fashioned and traditional and is highly valued by its customers for its personal services and its atmosphere of gracious living However this remains a USP for the company The company hasnt entirely succeeded in attracting young customers and relies on middle-aged and elder customers which could imply a serious risk in the near future Unlike other competitors it sold unusual and expensive goods with imports being the major feature This could imply that a consistent part of its customer base had high purchasing power The companys aged personnel policies made it seem old-fashioned which sometimes led the company to trouble in recruiting younger salespeople The companys outdated employee discount policies led to wastage in sales peoples time and ate into profit margins Several incidents of lost merchandise have led the sales personnel to suspect the cleaning staff of shoplifting Most of the companys top management had been with it for many years and their devotion to older traditions could lead to a resistance against adoption of any new policies The companys president James McGregor strongly feels the need for the revision of the current policies which could help in creating a less stuffy image and help it attract young staff and subsequently a younger customer base PROBLEM DEFINITION Revision of the employee discounts scheme or not and conveying the top management about the new policy in a feasible manner OBJECTIVES Short Term To create a modern image thereby attracting young and dynamic sales force and attain a greater young customer base Long Term To achieve greater efficiency a more rapid turnover of goods and greater profitability To maintain the old-world charm so
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA