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Word Count: 733
Gardiner states that some people think the growing social networking sites could be changing the way we conduct business in the future while others think the fundamentals of basic customer relations will stay the same Companies have even created their own social networking sites to stay on top of what their customer wants needs and even complaint are Customer complaints can be devastating to a company if not taken care of promptly Some companies such as United Airlines have already seen such destruction Gardiner also states the students had been asked about social networking during interviews which are why there has been in increase in social networking classes at Universities Its important for students to be aware of their social status and how and why it could be damaging to their careers Having the same connections among a boss close friends and family can be difficult and its important for students to understand the consequences of such actions Companies have a great advantage in this competitive industry when they use social networking as a means to stay ahead of the competition But researching employees identities on social networking sites have gone too far What people do in their personal time is strictly up to that individual and should be kept separate from employers opinions unless of course they are slandering the company or leaking out confidential information When companies create a social page such as on Facebook or Twitter they must have a plan in place to deal with the good bad and the ugly They are taking a risk by giving the consumers access to have their opinions heard about their products or services across the globe On the flip side this is an excellent opportunity for them to advertise and gain customers share of wallet while gaining current customers loyalty Todays customer wants to be heard and what a better way for a company to have them put it writing and then
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