scroll to top
Stuck on your essay?
Get ideas from this essay and see how your work stacks up
Word Count: 2,021
Introduction Executive Summary Our company Midas Advertising Agency has been an established player in the industry with over 30 years of experience We have enjoyed successful partnership with many companies and we appreciate Sparkle Jewellery in choosing our company to launch their latest range of mens jewellery specially targeted at young working men Sparke Jewellery is a reputable establishment with a strong female clientele from middle-income families that generated growing profits over the yearsFrame for its quality designs it is now venturing into mens jewellery which the client fear may be perceiveed as effeminate and shrugged off as unfashionable in the context of the asian culture We had done research on the industry and we concluded that mens jewellery is not widely sold for a number of other reasons too ProblemsIssues Impratical to purchase jewellery- Young working men would rather spend their money on more pratical things than to waste money on jewellery For example PDAs Hand phones Laptops and Car Accessories Mind Set - Since young men were brought up with the impression that jewellery is meant for women They think its feminine Adaptations - Men do not like major changes and the idea of them having to change their appearance with the addition of jewellery would make them uncomfortable Perception - Most Asian men find that the adornment of jewellery is a soft spot in the machismo of their manhood As a result our agency has come up wif an advertising plan to address the problem why men do not fancy jewellery and to encourage men to start wearing jewellery Our advertising plan will include all elements that might affect sales of the product including benefits offered distribution pricing and so on To solve the above problems we will have the product in simple but unique design and have them made in silver or white gold The use of not too
@Kibin is a lifesaver for my essay right now!!
- Sandra Slivka, student @ UC Berkeley
Wow, this is the best essay help I've ever received!
- Camvu Pham, student @ U of M
If I'd known about @Kibin in college, I would have gotten much more sleep
- Jen Soust, alumni @ UCLA