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Word Count: 731
Only The Best Will Do As reported in the article Will the world soon be ruled by spoilt children Daily Express 3rd May 1999 the amounts of money parents are spending on their children is rapidly increasing It has been estimated that in America around 512 billion that is 320 billion is spent of children under the age of twelve every year There are several reasons why parents spend so much on their offspring I think the main reason parents spend lots on their children is because they work long hours and so do not get a chance to be with their children a lot This makes them feel guilty so to compensate they buy presents for them Other parents work harder in order to earn enough money to provide the best for their little darlings As the parents are earning more they are able to spend more too If they spent all the money on themselves they would feel selfish and so they spend it on their children instead There is an element of competition in all of this As mentioned in the article a few divorced parents vie with each other to show their love for their children Some parents compete with other parents seeing who can get hold of the latest gadget and which kid can have the most toys Advertising and the media play a part in this Once parents are told by the media what the next in thing will be there is a mad rush to see who can buy it first For example Tamogotchis Furbies and Teletubby dolls were all once the sought-after gifts for Christmas with parents queuing outside toy shops from times as early as 3 or 4am However by the spring they were all long forgotten with the newest fad taking preference Babies and children are all over the media Many celebrities like Melanie Brown and Victoria Adams better known as Scary and
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