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Word Count: 824
Most people read magazines to inform themselves on current news and fashion People buy magazines for different reasons but the fact is that they do buy them Everyone who reads or looks through them has seen advertisements This is why advertisements are such a big business in the world today Most people glance at the ads in the magazine then flip the page to the next article or next picture The advertisers need the reader to be intrigued with certain pictures or phrases so they can sell their product By doing this they do not always tell you what they want you to see in the ad When examing certain ads it is possible to reveal hidden meaning behind the way they are setup In the July 2000 issue of FHM For Him Magazine a seemingly simple advertisement for AXISmenswear depicts the stereotypical sexiest malefemale roles portrayed with marketing in todays ads using copy the setting and the characters in unique content Look at the lack of copy the words or phrases used in this ad Most ads rely on words as their main selling point by using catchwords or phrases The copy helps the consumer remember the ad and the product when he or she hears it or sees it in the store However this ad does not use much copy this ad uses something else to sell its product The copy reads AXISmenswear and is located in the upper right hand corner of the ad Notice the size of the word Axis it is a larger more eye-catching text On the other hand mens wear the type of product itself is smaller and less noticeable This might show the importance that this company puts on the name not the product The copy is straight to the point with makerproduct with nothing more these few words are the smallest part of the content Maybe the makers think that the clothes speak for themselves Maybe
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