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Word Count: 861
Pornagraphy in the media When you look up the word servant in Rogets Thesaurus you will discover that some of the words associated with servant are words like menial lady help domestic secretary maid waitress handmaid Ladys maid nurse kitchen laundry dairymaid Cinderella slavery laundress bed-maker puppet and creature Now not all of these words refer to women some refer also to mens roles as waiters or busboys but most of the words are naturally associated with womens or womens roles Stereotyping is something that has been around for a while and affects all groups It is no surprise that women are also a target audience for stereotyping In advertisements women are often portrayed in similar roles and lumped together with the assumption that all women are the same or should be the same I will talk briefly about some of these roles in which women are portrayed So many stereotypical womens roles are not as obvious in todays culture compared to the roles they played during the 50s and earlier Yet that does not mean that stereotypes do not still exist today The first role in which women are portrayed is in a domestic or housewife setting According to a study done by Time in 1992 50 of the major female characters displayed in ads were mainly set in the home In these advertisements women are shown performing household tasks relating to the product Often times the males are the beneficiaries of these products where the women are the ones who use them Also the study found that ads that show food being prepared and eaten tend to be represented with women or girls The impact of this as the study points out is that the idea that women cannot be independent and their place should be in the home The second role women
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