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Word Count: 536
Stereotyping in the Media There are inappropriate uses of stereotypes in the media Stereotyping occurs when you characterize someone or something towards a set image or opinion The media can be very persuasive in the way things are described presented or written As the watchers or listeners we must be aware that stereotypes are present and used by many media industries such as TV shows movies and commercials and that not all statements stated in the media is true The ways that these different industries use the stereotypes also affect us because they could be offensive to some people while being funny to others this only promotes mental physical and verbal violence among people To stop these stereotypes from spreading we must stop the use of stereotypes in these different types of media industries TV shows such as The Simpsons have used stereotypes to their advantage and have made a lot of money out of it An example of a stereotype from the episode of when the Simpsons come to Toronto is when they call Canada America Junior Its all part of an innocent joke that to many Americans could be amusing but to some Canadians this could be offensive because its not true Such stereotypes have occurred in many episodes in The Simpsons and in many other shows aired everyday to the public on many of the major channels in both America and Canada eg Fox 29 Global Commercial producers for big sports apparel companies such as Nike and Adidas have stereotyped their commercials For all basketball commercials there are only black players in the scenes promoting the company but in hockey commercials there are only white players in the scenes This stereotype is common in the commercial business This stereotype is usually referred to as White Man Cant Jump and Black Man Cant Skate Even though this stereotype is not true because there are white players in the
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